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Today I got a phone call from a local customer. This person has purchased medicine from me in the past (though very infrequently). She knows me and what I do. She was looking for a hard-to-find plant medicine for an issue she is dealing with and asked if I had any prepared. I told her that I did, that it was very high quality and stronger than a regular strength tincture (it was a soxhlet extract), so she would need far less for each dose. She asked the price and I told her $15 for a one-ounce bottle. She immediately told me that it was too expensive. I told her that it is more than I charge for a regular tincture, and again explained that she would need less per dose and so the bottle would last her roughly 3 times as long. She did not buy from me. It’s OK. Maybe she will find it elsewhere for cheaper.
That is not to say that I don’t give discounts or even gifts on occasion. But here is the thing… This is my work. This is my job. It has expenses, labor, education, plus my heart and soul poured into it. I’m proud of what I do, and I love this work too. (Is it OK to charge money for doing something you love? Hell yeah! I wish everyone could love what they do and thrive doing it too.)